01
Focus
We work on one constraint at a time
Every engagement starts with a Growth Constraint Audit™. We name the bottleneck, show the evidence, and only commit to interventions where we can move the metric.
Operator-led execution for deep tech · Seed → Series B
Fix the one constraint blocking your next stage of growth.
Most deep tech startups don't fail for lack of effort — they fail because effort is aimed at the wrong constraint upstream in product, positioning, or pipeline. ILUMINA embeds operators inside your team to identify that constraint and unlock it in 4–10 weeks.
Book a Founder Discovery Session
2 hours. No pitch. You leave with the constraint named and one next step.
Or pick a time nowTrack record across deep tech
Riverdi✦
Chipsee✦
Zerynth✦
Fortebit✦
RoboTech✦
Riverdi✦
Chipsee✦
Zerynth✦
Fortebit✦
RoboTech✦
§ 01 — Thesis
Growth isn't a bigger funnel.
Growth isn't a bigger funnel.
It's a fixed constraint.
Founders who feel growth is fragile, inconsistent, or stalled almost always have a single bottleneck upstream — in positioning, product-market fit, or pipeline mechanics. More activity widens the funnel and amplifies the bottleneck. Fixing the constraint compounds.
02
Embed
We embed; we don't hand over a deck
Operators run inside your team on a weekly cadence with shared metrics and accountability. No theory, no playbooks, no junior hand-offs.
03
Exit
4–10 weeks. Then we exit clean.
Every intervention has a defined exit. Your team owns what we built. You don't inherit a dependency.
§ 02 — The Work
One Audit. Five Interventions.
One Audit. Five Interventions.
One embedded team.
We always start with the diagnostic. From there, we run only the interventions that move the constraint we found.
Growth Constraint Audit™
A structured diagnostic that maps GTM and product execution to find the single biggest constraint limiting your next stage of growth. Output: the bottleneck named, the evidence, and a recommended intervention path.
Market Fit
When the constraint is the product. We validate whether you're landing with a scalable market and adjust positioning, packaging, onboarding, and roadmap priorities.
Positioning
When the constraint is clarity. We sharpen ICP, differentiation, and messaging so your team knows exactly who you win with — and why.
Pipeline
When the constraint is repeatable demand. We build a predictable, team-run pipeline that scales beyond founder-driven heroics.
Conversion
When the constraint is efficiency. We fix activation, retention, and unit economics so growth becomes sustainable, not just visible.
Embedded Execution Team
When you need an interim GTM + product execution layer, we embed as it. Real ownership. Weekly cadence. No decks.
§ 03 — Method
Operator-led.
Operator-led.
Embedded. Time-boxed.
— 01
Operator-level execution inside your business.
You work directly with our partners. We sit in your stand-ups, your pipeline reviews, your roadmap discussions. We own outcomes against your metrics.
— 02
Weekly cadence with metrics and accountability.
Every engagement runs on a weekly review against shared KPIs. No quarterly retros, no "back to you in 3 months." If the constraint isn't moving, we say so the same week.
— 03
4–10 week cycles. Then your team keeps running.
Every intervention has a defined end. We document the system we built, transfer it to your team, and exit. You own what we leave behind.
1
Constraint
fixed to unlock scale
4–10
Weeks
focused intervention cycles
Seed→B
Stage
deep tech specialization
§ 04 — Fit
Built for EU B2B deep tech,
Built for EU B2B deep tech,
Seed to Series B.
Our work fits best when you have real technology, early traction, and a sense that growth is fragile, inconsistent, or stalled despite years in market.
Best fit if
- B2B deep tech — industrial, IoT, enterprise software, hardware-software.
- Funded between Seed and Series B, headquartered in or selling into the EU.
- Founder-led growth has plateaued and the next stage demands a system, not more heroics.
Not the right fit if
- You're pre-product or pre-revenue — we work where the constraint is identifiable.
- You're looking for a content agency, performance media, or a deck-and-leave engagement.
- You want a part-time advisor for a monthly call. We embed and run.
§ 05 — Voices
What CEOs say about
What CEOs say about
working with ILUMINA.
Years of partnership across hardware, IoT, and industrial tech — in their own words.
We have worked with Tiziano Galizia and ILUMINA for several years, and the partnership has been a real source of value — and joy. Their services are an ideal fit for companies in a phase of dynamic growth with limited internal marketing resources. Tiziano's experience, commitment, and sense of responsibility let me focus on the rest of a fast-moving business with full confidence.
Radosław Fularczyk
CEO, Riverdi
As a Chinese company, earning the trust of international customers was one of our hardest challenges. Tiziano and the ILUMINA team helped us reinvent our brand and rethink our positioning for Western markets. Since then, we have partnered with many new distributors and customers across Europe and the US.
Jun Xu
CEO, Chipsee
We are a strong team of engineers, but marketing was almost a foreign language to us. Tiziano and ILUMINA helped us launch a new brand from the ground up and ran every marketing workstream alongside us. 'Fortebit' is now up and running, and major distributors are waiting for our products.
Nicola Canelli
CEO, RoboTech srl
Finding a solid go-to-market strategy is one of the hardest things any technology startup has to do. Tiziano and ILUMINA sharpened our IoT marketing strategy and business development process — a major contribution to making Zerynth a leading IoT enabler for Industry 4.0.
Gabriele Montelisciani
Co-founder & CEO, Zerynth
§ 06 — Partners
Operators who have
Operators who have
done it before.
ILUMINA is built by experienced deep tech and GTM leaders who have scaled industrial software, enterprise ventures, and growth systems across Europe and global markets. You work with the partners directly — every engagement.
Diego Comina
PartnerDeep tech operator with focus on industrial growth systems and cross-border GTM execution.
LinkedIn
Sonja Ljuboja
PartnerEnterprise venture operator. Builds repeatable pipeline systems for hardware and SaaS scale-ups.
LinkedIn
Tiziano Galizia
Partner20+ years scaling B2B brands and go-to-market for industrial, IoT, and hardware companies. Prior work: Riverdi, Chipsee, Fortebit, Zerynth.
LinkedIn
§ 07 — Begin
Name the constraint. Then we fix it.
Two hours, no pitch. We sit with you, work the diagnostic, and you leave with the bottleneck named and one concrete next step. If we're not the right team to fix it, we'll say so.
Option A — Tell us about your constraint